Wednesday, June 24, 2009

Discussion response

From HK's blog:
1. Why does Wysocki need to have gazillion criterias for analyzing media (of texts)? (and write 1000-word-long reports about a single page)... Do you think that all of those pages/media put that much effort into analyzing its impact when designing them? (Think about it, those magazine companies have to generate HUNDREDS of pages a week...)

My response:
Cool question. I agree that it would be ridiculously inefficient for businesses to run that kind of analysis of every single page, but I do think that there's a cultural setting to consider. I can only imagine that the journalists, editors, etc. have an education in (or at least resources to find) ways to evaluate the effectiveness of types of writing for specific ends. The research has been done and experience has provided "tried and true" examples of success, so I assume these businesses are more often simply making an appeal to what works and is immediately pleasing from experience, whether personal or vicarious, instead of doing an in-depth analysis.

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